social media consultant: music & creative industries
selected portfolio
vertical lyric asset
spotify canvas
vertical lyric asset
video: then vs now
Another Sky - "I Never Had Control"
Virgin Music Group
Gilbert O'Sullivan - "Nothing Rhymed"
BMG
Palace - "Bleach"
Fiction Records [Example Content]
Another Sky - "I Never Had Control"
Virgin Music Group
promotional asset
vertical lyric asset
video: behind the lyrics
Gilbert O'Sullivan - "Alone Again (Naturally)"
BMG
Gilbert O'Sullivan - "Blue Anchor Bay"
BMG
Sans Soucis - Promotional Asset
Decca [Example Content]
tiktok video edit
Jägermeister
x The Brit Spot
vertical lyric asset
vertical lyric asset
video cutdown
tiktok video
ONR - "Must Stop"
Seeker Music
Sparks - "Lyrically Speaking"
BMG
Lily Lyons - "Spinning Sides"
Fiction Records [UMG]
Lovers Lane Vintage
social media services
No two creative projects tell the same story, and neither should their socials.
I work with clients to create bespoke social media plans that reach new audiences while retaining brand authenticity.
Services are offered both INDIVIDUALLY or can be combined and stacked as BESPOKE MONTHLY PACKAGES.
Please feel free to get in touch to discuss how we can work together to best achieve your goals.
social media management
ARTISTS / BANDS | CREATIVE BUSINESSES
TikTok, Instagram, Facebook, YouTube, X, LinkedIn
Bespoke Social Media Calendar & Account Management
SERVICE CAN INCLUDE:
CONSULTATION: 1) Campaign goals 2) Key growth indicators 3) Voice & brand
CONTENT CALENDAR: creation, management & post scheduling.
COPY: post captions, hashtag & SEO strategy.
COMMUNITY MANAGEMENT: enquiries & comments.
GROWTH REPORTING: monthly social media highlights report.
video editing
SHORT-FORM VIDEO
Ready-to-post TikToks, Reels, YouTube Shorts (etc) with text, captions, overlays, B-Roll, sound effects as required, created from your raw footage.
VIDEO CUTDOWNS
Engaging clips from your music video, podcast, interview, live session or long-form video. Reformatted for use on TikTok, IG, YouTube Shorts (etc).
WITH OR WITHOUT LYRICS / SUBTITLES
LONG-FORM VIDEO
YouTube: raw footage edited into ready-to-post videos with text, captions, transitions, B-Roll, sound effects etc as needed. Trailer editing | BTS editing
social asset creation
REELS, TIKTOKS, CAROUSEL POSTS
Ready-to-post Reels, TikToks & Carousel Posts created from your existing bank of footage and / or with additional royalty-free B-Roll.
VERTICAL ADS
Vertical artist, playlist, tour, brand, product ads tailored for use across TikTok, Meta & more.
SOCIAL MEDIA GRAPHICS
Product flat-lays, images, infographics
content strategy
ARTISTS / BANDS | CREATIVE BUSINESSES
TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Snap, Substack
But what should you post? Where? How often?
As a content strategist, I can help you with:
OPTIMISATION
KEY GROWTH INDICATORS
Identifying your most important goal(s):
E.g. Increase sales / streams | Gain followers |
Widen reach | Strengthen inter-audience community
PRIORITY PLATFORMS
Which platforms should be your focus?
Based on: product, genre / industry, audience demographics & more.
IDEATION
KEY IDEAS BANK
Brand-specific video, carousel & text post suggestions.
POST PILLARS PER PLATFORM
Clear-cut Data-driven post types you can customise again and again.
Adapted for each platform, showing you how to tweak and repackage content across accounts to maximise reach.
CONTENT STRATEGY DECK:
STRATEGY CONSULTATION CALL
AUDIENCE ANALYSIS
COMPETITOR ANALYSIS
KEY CONTENT PLANS
POST PILLARS
PLATFORM & POST FREQUENCY RECOMMENDATIONS
HASHTAG & SEO KEYWORD RECOMMENDATIONS
TREND / NICHE / SUBCULTURE ANALYSIS [IF APPLICABLE]
EXAMPLE 2 WEEK CALENDAR
Deck can cover all the above, or a custom mix based on project needs.
bts content
SHORT-FORM / BTS VIDEOGRAPHY
iPhone BTS Content Creation at your event, shoot, session (etc). Behind the scenes video & photo content bank for use across socials.
Devices: iPhone 15 Pro, 90s Sony Handycam Camcorder
about
Charlotte Samady is a Social Media Consultant & Video Editor specialising in:
1. The Music Industry: artists, bands, labels & agencies.
2. The Wider Creative Spaces: companies and individuals in Literature, Publishing & Writing | Film | Wellness.
Working with a diverse roster of artists, record labels and creative businesses, her services include: content strategy, social media management, social video editing, asset creation and iPhone BTS videography. Charlotte is available for on-location work in and around London, UK, and works remotely with a global roster of clients.
Clients include: Universal Music Group, Decca Records, BMG, Virgin Music Group, curly media, Aberration Media & more.